Blackberry Z3 Launched in India, A comparison with Motorola G

Blackberry has launched its new mid-range smartphone in Indian market, Blackberry Z3, which was formerly launched in Indonesia. Recently Indian smartphone market is offered a choke-full of affordable handsets that packs high-end features from international brands like Motorola, Nokia and now Blackberry. Blackberry has been loosing its customers for some time now especially in the high-end market. After the introduction of Blackberry 10 OS, BB phones now supports Android apps as well but that didn’t help blackberry to come up with other manufacturers in the market. Blackberry had a decent customer base earlier but with the arrival of new Operating Systems like Android, Windows Phone etc Blackberry had become something meant only for business people. They also introduced touch devices to the trending market but followed their signature design like qwerty keypad, wide screen, touchpad etc. But the problem was that a lot of qwerty devices were made available by manufacturers like Nokia and Samsung whose price were far below than Blackberry phones and the world preferred to use full-touch devices instead.

One of the key feature that made Blackberry stand unique from others was its messaging service, Blackberry Messenger. but Blackberry made it available for some Android and iOS devices and soon will be launched for Windows Phone 8.1 devices.Apart from the phones,  BBM is a huge success. 60 percent of service’s active users are using it daily, which is a big deal considering Instagram, which have about 50 percent of their userbase using it everyday.  All these factors made Research in motion(RIM) on the cliff-edge of the smartphone market. Blackberry has also introduced two powerful full touch devices last year, Blackberry Z10 and Blackberry Z30, but couldn’t create any move in the market. lately it was also rumored that RIM is going to shut Blackberry down.

Blackberry has recently partnered with Foxconn, an electronic company that contracts gadget manufacturing. Some notable products they make include iPad, iPhone, XBox One etc. Blackberry will continue to design the software, Blackberry 10 OS, while Foxconn will design the hardware. In the case of Z3, at such a price tag from Blackberry, the phone is meant for developing countries. Blackberry is trying their chance with mid-range phones, like what Motorola  did recently with the launch of Moto G. Z3 runs on BB10 OS which offers a true touch-screen experience, as the OS is based completely on touch interface. Thus providing a seamless touch experience. Comparing Z3 with Moto G, you may feel Z3 a bit overpriced, but it is a worthy buy.

COMPARISON

	Blackberry Z3	Motorola G
Display	5”  220ppi 540 x 960 pixel	4.5” 329ppi 720 x 1280 pixel
Processor	1.2 Ghz dual core krait mm MSM 8230 Adreno 305	1.2 Ghz quad core Qualcomm Snapdragon 400 Adreno 305
RAM	1.5 GB	1 GB
Camera	5MP with LED Flash MP front cam	5MP with LED Flash MP front cam
Operating System	Blackberry 10 OS	Android 4.4 Kitkat
Battery	2500mAh	2070mAh
Price	15990	12499
Other Features	Wireless Fidelity Bluetooth 4.0 NFC HDMI support	Wireless Fidelity GPS Bluetooth 4.0 Dual Sim

The Blackberry will appeal mainly to Blackberry fans who value the Blackberry 10 OS’s advanced security features. Other consumers might prefer the Moto G over it as it has a better display and superior performance.  Blackberry CEO John Chen said, “We’re no longer worrying whether we will be around. Now, we’re ready to fight back.”