Web surfing
through the Internet's main gateway now looks slightly different on personal
computers, thanks to a few cosmetic changes to Google's search engine this
week.
The tweaks
to the way Google's search results appear on desktop and laptop computers
mirror a makeover on smartphones and tablets introduced a few months ago.
The new
presentation increases font sizes and removes the underlines below the blue
links of each search result on PCs. Ads appearing along the top and the
right-hand panel of the results page no longer are presented in boxes shaded in
blue and yellow. The marketing pitches are now marked by small ad tags to
distinguish them from the rest of the results.
Google Inc.
rolled out the new design on PCs with little fanfare, even though it will be
seen by almost everyone who searches for information on personal computers.
That's because Google processes about two out of every three search requests
made on PCs.
The
company's lead search designer, Jon Wiley, announced the makeover Wednesday
with a post on his Google Plus page.
The changes
are meant to make it easier to scroll through Google's search results and
present a "cleaner look," Wiley wrote in his post.
Google's
decision to transfer a design originally tailored for mobile devices to PCs
also underscores the company's increasing emphasis on smartphones and tablets.
"Improving
consistency in design across platforms makes it easier for people to use Google
search across devices, and it makes it easier for us to develop and ship
improvements across the board," Wiley wrote.
Google,
based in Mountain View, Calif., didn't immediately respond on Thursday to
requests for further comment about the new look.
As with any
redesign of a popular Internet service, some users were expressing their dismay
and frustration with Google's new search design on PCs. There were also
compliments mixed in with the complaints on Twitter's short-messaging service
and the comments section below Wiley's Google Plus post.
The main
gripes about the makeover seemed to center on the larger and different font and
the lack of color on the results page.
Google,
though, typically faces much louder protests when its engineers complete a
radical overhaul of the formula that determines rankings of search results.
Those revisions can dramatically reduce the traffic of websites exiled to the
back pages of the search results after a new formula is introduced.
In this
case, Google is tinkering with the style of the search results, and not the
substance.
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