Driven by
strong demand for low-cost models, tablet PC sales in India grew 56.4 per cent
year-on-year to 4.14 million units in 2013, research firm IDC on Wednesday
said.
In 2012,
tablet PC sales stood at 2.66 million units, IDC said in a statement.
Samsung led
the market with 18.7 per cent share, followed by Micromax (8.9 per cent) and
Apple (7.5 per cent).
Sales stood
at 751,954 units For the October-December 2013 quarter.
"While
H1 2013 witnessed substantial growth in tablet volumes, driven largely by
low-end devices, the market observed contraction in the second half," IDC
said.
Despite a
strong festive season demand, spending on tablets slowed down in H2 2013 as
consumer adoption approached early stages of maturity on this category of
devices, it added.
IDC expects
tablets sales in 2014 to be flat.
"The
government mandate on BIS (Bureau of Indian Standards) certification, mixed
with growing popularity of phablets is likely to obstruct the growth in the
tablet category," IDC said.
However,
there has been an uptake in the adoption of tablets among commercial users.
These are
primarily meeting relevant needs in industries like financial services, media,
healthcare and education among others.
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